The brand will continue to host round-up campaigns throughout the year in which customers are able to round up their total point of purchase to donate to The Trevor Project. For every duet of The Trevor Project’s TikTok and use of the #TrevorLoveChain hashtag, Abercrombie will donate $1, up to $100,000.
#FREE GAY PRIDE T SHIRTS SERIES#
In addition, Abercrombie and The Trevor Project have partnered to launch an innovative “love chain” TikTok duet campaign to create a series of supportive content across the platform, showing LGBTQ youth they are loved, supported and celebrated for exactly who they are. “Celebrating the confidence, strength and resilience of the LGBTQ community shouldn’t begin and end with the month of June, which is why we’re so happy to make our co-designed Pride collection, and our round-up donation support campaigns, available throughout the year.”Ĭommitting to an increased donation of $400,000 to The Trevor Project, Abercrombie & Fitch is further strengthening its commitment in supporting the LGBTQ community youth. “We’re proud to celebrate our strong partnership with The Trevor Project and are honored to work so closely with an organization whose essential services mean so much to so many, including our customers and associates,” said Kristin Scott, President, Global Brands at Abercrombie & Fitch Co. The kids collection, which also celebrates abercrombie kids’ fifth year of offering its everybody collection, features t-shirts, hoodies, bucket hats, scrunchies, sunglasses and more. The gender-inclusive kids Pride collection, part of abercrombie kids’ “everybody collection,” adds to the brand’s Abercrombie Family initiative with unique youthful styles so the whole family can celebrate together. Collection motifs include iconic drawings by the late artist, Keith Haring, pastel tie-dyes and color-blocked patterns. The gender-inclusive adult collection, available in sizes XXS-XXXL, features t-shirts, shorts, hoodies, jackets, sandals, hats, socks and more.
The 2022 Abercrombie x Trevor Project capsule collection is the third co-designed collaboration between Abercrombie & Fitch and The Trevor Project. This year’s Pride collection is available in stores for Pride Month and online throughout the year at and. The Trevor Project, the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people has been a celebrated partner of Abercrombie & Fitch since 2010. (NYSE: ANF), is proud to announce the launch of its 2022 Pride collection, co-created with The Trevor Project, for both the Abercrombie & Fitch and abercrombie kids brands. NEW ALBANY, Ohio, J(GLOBE NEWSWIRE) - Abercrombie & Fitch, a division of Abercrombie & Fitch Co.
Donating more than $2.8 million since 2010, Abercrombie & Fitch continues its support of The Trevor Project’s vital services for LGBTQ youth